Laila Alawa is the Founder and CEO of The Tempest, the fastest-growing media company changing the global narrative of diverse millennial women. The Tempest connects millions of people daily with thousands of female thought leaders on every issue under the sun, disrupting the global media status quo. Laila presented a TedxTalk, The Secret Behind World Domination, and was named one of Forbes 30 Under 30 in Media. She is also the host of a critically-acclaimed podcast called The Expose, where she picks apart cultural norms, taboos and societal issues with her co-hosts and important figures such as Hollywood director Lexi Alexander, Mona Haydar, and Emilie Lawrence.
She regularly appears on national and international television, radio and podcast programs to provide a perspective on minority stereotyping, media, technology, politics and gender studies, including NPR, Cheddar, BBC World, and Al-Jazeera America. Laila has also built an extensive following on social media where she engages with news, entrepreneurship, and culture on Snapchat, Instagram, Facebook, and Twitter. Since founding The Tempest, Laila has been quoted in nationwide outlets like The New York Times, The Guardian, and CNN Money as a disruptive force in media.
Prior to founding the company, Laila worked at the White House and Congress, and previously served as a research specialist at Princeton University, studying socio-cognitive processing under the framework of community identity and belonging. During her undergraduate career at Wellesley College, Laila spent time dissecting stereotype threat for women in the sciences, consumer behaviorism and minority stereotyping and judgement, later having her research on women in the sciences published in the Psychology of Women Quarterly.
She is represented by Saba Sulaiman of Talcott Literary Agency, and is currently working on her first book.