Laila Alawa is the Founder and CEO of The Tempest, the fastest-growing media company changing the narrative of diverse millennial women in the world. The Tempest has helped connect millions of people with more than six hundred female thought leaders on every issue, disrupting the global media status quo.
Prior to founding the company, Laila worked at the White House and Congress, and previously served as a research specialist at Princeton University, studying socio-cognitive processing under the framework of community identity and belonging. During her undergraduate career at Wellesley College, Laila spent time dissecting stereotype threat for women in the sciences, consumer behaviorism and minority stereotyping and judgement, later having her research on women in the sciences published in the Psychology of Women Quarterly. Since founding The Tempest, Laila has been quoted in nationwide outlets like The New York Times, The Guardian, and CNN Money as a disruptive force in media. When not at work, Laila is an avid runner and has a penchant for traveling.
Honors & Awards
White House Summit on United State of Women, 2016
CNN Money Entrepreneur, 2016
Ariane de Rothschild Fellowship, 2015
U.S. Department of State International Women of Courage Award Ceremony, 2014
White House Groundbreaking Voices of American Muslim Women, 2014